Amidst the ongoing major battle on the video streaming scene it is often easy to overlook its music streaming counterpart. The user expansion, retention and monetization challenges it faces are not dissimilar, with major players like Apple and Spotify currently clashing particularly hard in the vast emerging India market. By all accounts, the latter top-dog finds itself in a rather favourable position, recently breaking the 100 million mark in Premium subscribers. But properly capitalizing on its massive 117 million free-tier user base is the real challenge. Enter voice-enabled ads. Still...
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