Super Bowl LII is over, and as the years go by, the event has become a place to showcase million dollar ads alongside brief musical interludes, interspersed with the odd bit of football. So Sunday's blackout during the second quarter was kind of big deal, leaving viewers in the dark as to what had happened. Eventually, an NBC spokesperson provided an explanation - the blackout was due to hardware issues.
"We had a brief equipment failure that we quickly resolved," read the statement. “No game action or commercial time were missed.”
CNN reports that each 30-second spot cost advertisers $5 million, so NBC was quick to curtail speculation that the outage had resulted in missed "commercial time" that would have cost them millions.
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