Last year, UK retailer Sports Direct, bought a 26% stake in GAME, when the company was struggling on the high street. The company recently doubled down on its investment by buying 50% of GAME's esports division in a £3.2 million deal that will see GAME's Belong in-store arenas roll out into select Sports Direct stores.
GameIndustry.biz reports the acquisition will also see Sports Direct take a 50% share of Belong's profits going forward. Additionally, Sports Direct has provided £55 million in capital to hasten the installation of Belong arenas into Sports Direct outlets.
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