Ready Player One Tracking for Underwhelming Opening Weekend

Posted by Payton Wilmott On Thursday, March 8, 2018 0 comments

Ready Player One is heading toward a potentially disappointing opening weekend when it hits theaters on March 29.

According to The Hollywood Reporter, the Steven Spielberg-directed film is tracking for a North American box office debut of around $35 million. Spielberg and Warner Bros. are trying to crack $50 million for the opening weekend. Warner Bros. has already pushed the release date up to a Thursday—instead of the traditional Friday—and will continue making its marketing push throughout March.

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